thepatternedit
- Nov 7, 2023
- 6 min read

Fall 2024: Forecasting Color Trends

Forecasting color trends is a process where creativity, research, and data analysis meet. Color trends touch every point of our lives and create a dynamic and ever-changing landscape consumers look to keep up with to engage in social culture and reflect on their desires and needs. Forecasting agencies such as WGSN and Pantone use extensive modelling that takes into account both global macro influences including economic, political, and societal shifts; more micro cultural and psychological consumer behavior patterns; and seasonal influences including retail buying events and holidays to predict consumer buying habits and preferences. WGSN x Coloro and Pantone Institute of Color are industry leaders in color forecasting. For Fall 2024 color trends, key picks include both classic fall shades from deep warm berry toned reds, oranges, and purples to more novel and modern shades that will make the season unique and unforgettable! Take a look at curated runway looks that capture Fall 2024 seasonal color predictions and ways designers interpret collective moods and social paradigms shaping the season ahead.

WGSN x Coloro Picks for Fall 2024 Color Trends

The global authority on consumer and design trends, WGSN x Coloro, color picks for Fall/Winter 2024-25 season include Intense Rust, Midnight Plum, Apricot Crush, Sustained Grey, and Cool Matcha. The shades are said to reflect the need for "stability, escapism and restoration." Clare Smith, Color Strategist for WGSN further described the influences on our color preferences in Fall 2024 as:

As consumers remain sensitive and cautious about the future, there is a need for colours to do more and we see shades that offer stability and reassurance come to the forefront. In contrast to these timeless and grounding shades, colours that connect to nature and wellbeing remain key, with these restorative shades bringing a sense of calm and tranquility to the season. Finally, a sense of escapism sees the return of colours that can morph effortlessly between physical and digital realms.

Susan Chen, Managing Director of Coloro, also highlighted the considered and responsible approach to selecting seasonal color picking noting that: “Our mission to achieve responsible colour is evident in three ways. One, we expect these shades will have long lasting appeal, transcending multiple seasons into 2024- 2025. Two, Coloro’s system of organising colours by hue, lightness and chroma ensures these shades can work in perfect harmony and are complementary. Three, the Key Colours have gone through Coloro’s Health Check to confirm each is highly achievable with good testing results on multiple substrates including polyester, cotton and nylon. This ensures businesses aren’t wasting time or resources on colours that aren’t feasible.”

Here's more about the each color pick for Fall 2024.

WGSN x Color0 - Intense Rust 015-33-25

Intense Rust is a warm deep shade of red traditional with classic Fall storytelling in line with changing seasons and inviting a sense of warmth, connection with nature and fall color harmonies, versatility, depth, and richness. Previously predicted as a similar shade of Astro Dust as a key color for Fall 2023, Intense Rust confirms the longevity of deep reds for Fall 2024. Similar deep red Pantone hues including Red Dahlia 19-1555 TCX, Viva Magenta 18-1750 TCX, and Fired Brick 19-1337 TCX were seen across Fall 2023 collections amplify the importance of elegant and empowering reddish brown tones in the fashion landscape for Fall 2024.