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LVMH 2021 Semi Finalists Style and Aesthetic

The LVMH announced it's 20 semi finalists at the end of last month for it's coveted Young Fashion Designer Prize which provides financial support along with mentorship from LVMH executives to the finalists. The 20 designers selected this year represent up and coming talent from across the world bringing a truly multicultural perspective on fashions trends taking place. Many of the designers selected are small scale independent labels and bring innovative interpretations to fashion and contemporary culture. While the semi finalists highlight a diverse range of fashion styles a number of unifying themes emerged across their latest collections including focus on sustainability, gender neutral aesthetic, and strength of spirit that celebrates optimism and positive attitude in light of current challenges everyone's had to face. While every designer's take is unique and noteworthy here are a few mood boards that explore ways few of the semi-finalists have used print and color in to define their style and aesthetic in their recent collections.

Kika Vargas

Colombian based womenswear label named after it's founder Kika Vargas. Kika's signature style includes billowy voluminous silhouettes that are both bohemian and relaxed. Her latest collections feature muted color palettes spiced up by all over ditsies and large scale bold floral prints that bring out a sense of romanticism and command.

There are beautiful parallels between her aesthetic and the art of art nouveau and impressionism styles.

Image Credits: Kika Vargas, Alphonse Mucha, Jean Claude Monet


Japanese based label started by Takuya Morikawa. The brand's concept is "Unrealistic Reality" and features experimental silhouettes and proportions,

two tone tie dyes, and abstracted florals that create dream like aesthetic that will make others pause and second the prints. The prints create a dream like harmonious post opulence style.

Takuya is quotes saying: "..Because of the pandemic, we’ve taken the strengths of both digital and analog ideas to strengthen and improve our communication design. Working with my team, we have been thinking of new ways of truly connecting and reaching out to our audience."

Image Credits: TAAKK, Pinterest

Shuting Qui